This is why I hate it. Instead of giving you free firmware updates for your camera that you can easily install via USB, they ask you to send the camera to a service center and they charge you crazy money for the new firmware — that usually just fixes bugs that were there in the first place. The prosumer/pro market milks people like crazy, and it’s usually over-priced. I guess it’s the prerogative to make money, but I just don’t agree with such tactics. At least RED gives their firmware updates for free.