Bandwidth ain’t free
The Joost staff posted a public blog post discussing the bandwidth requirements when using the app. Apparently you need about 300 MBs down and 100 MBs up, per hour. Now, I don’t know if these guys are using h.264 instead of plain MPEG-4 but in any way, there is no chance in hell that my internet provider, Comcast, will allow its subscribers to use Joost after it’s released. Not only Joost will suck out all the available internet bandwidth if it becomes as popular as their other product is (skype), but it is posing a threat on Comcast’s TV business. It is well within Comcast’s powers to filter them out (with or without a net neutrality law), which will be a big blow to Joost’s plans. Comcast is one of the most important US ISPs that the Joost folks need to make deals with. Personally, I see a rocky road ahead for Joost. I am not convinced at all about their business model, even if the idea is promising. But I guess, every innovator’s business die easily. It’s the second implementor who succeeds, because he learns from the mistakes of the first one.



